For Brands
Maurice Pennington
What I built through feeling, confirmed what I already knew: the details are what make a space actually work.
I spent a decade as a VP leading a multi-million dollar business through three consecutive Inc. 5000 rankings. That background shapes how I approach brand partnerships — strategically, not casually.
In 2025, Pennington Place Kitchen was named the SBID Regional Winner for the Americas in Kitchen Design and a TIDA International Kitchen of the Year Finalist. These aren't credentials I chased. They're confirmation that when the details are right, the result speaks for itself.
RELEVANT STATS
Followers on Instagram
17.2k +
Engagement Rate
6.07%
Average Daily Reach
2,134
Pinterest Monthly Impressions
48.9k
Primary Audience Age Range
35-44
Brand campaigns completed
7
About My Audience
My audience is made up of people actively designing, building, and renovating their own homes — not just browsing for inspiration. That includes homeowners, real estate agents, custom home builders, and trades.
- Primarily women ages 35-44
- Engage with process-driven and educational content
- Respond strongly to authentic, behind-the-scenes content
- Most active on Reels and carousels
- Respond well to specific product recommendations and affiliate content
PAST COLLABORATIONS
CAMPAIGNS
Afloral
Stems and a vase designed for the space they actually live in.
Quince
Bedding designed for the room you actually sleep in.
McGee & Co
Glass drinkware designed for the table you actually set.
176
204
1,100
64
Amazon
Not every top performer is the one you expect. This shower curtain rod, compatible with Delta Champagne Bronze fixtures, became my top performing LTK product. It found an audience that was actively finishing a bathroom and needed exactly this.
Reel Views
15.6K+
Product Clicks
1.0K
Orders via LTK
324
FEEDBACK
“It’s people like you, with your genuine passion, authenticity, and dedication to your community, who remind us why we love what we do.”
— Provenza Floors Brand Partner
“Wow! Stunning! Thank you very much man! It has been a great pleasure working with you.”
— Homerilla Brand Collaboration
brand collabs
Seven campaigns completed across home, lifestyle, and design brands. Every partnership has been with a brand I'd recommend regardless of the relationship.
Afloral, Frame It Easy, Homerilla, Lowe's, McGee & Co, Quince, & Two Pages
Afloral
Frame It Easy
Homerilla
Lowe's
McGee & Co
Quince
Two Pages
Here's what's worth knowing before you reach out:
These aren't people saving ideas for someday. They're mid-project, actively making decisions, and spending money on their homes right now.
Real decision for real lives in real spaces. Your product gets treated as something worth having, not something worth posting.
I communicate clearly, deliver on time, and treat every collaboration as seriously as the content itself.
FREQUENTLY ASKED QUESTIONS
My focus is home, design, and the life that happens inside the space. Here's what working together actually looks like.
Q. What does pricing look like?
Rates vary based on deliverables, usage rights, and exclusivity. Reach out through the contact page and I'll put together a custom proposal based on what you're looking to accomplish.
Q. What kinds of content do you deliver?
Instagram Reels, carousels, static posts, TikTok videos, Pinterest content, and longer-form design breakdowns that feature your product in context. Everything is shot in real spaces and nothing is staged for the camera that doesn't hold up in real life.
Yes. Usage rights and whitelabeling are available and priced accordingly. Include this in your inquiry and I'll factor it into the proposal.
Q. Can content be whitelabeled for ads?
follow @themauricep
If you’re into intentional design, honest perspective, and seeing the real process behind creating a home that feels considered, you’re in the right place.
Behind the spaces. →
Behind the process. →
Behind the vision. →