how to grow your business
SCALING MADE SIMPLE
Scaling Your Business Has Never Been This Streamlined
Empowering entrepreneurs like you to grow and scale efficiently. Learn the art of implementing simple and repeatable processes that enable you to do more business without getting equally busier. It's about working smarter, not harder, to achieve the growth you've been envisioning.
To look at the financials at an extremely deep dive. [Questions] Like, where am I wasting my money? Who am I paying? Especially, the most vital for me, how much am I actually profiting?
I had full confidence that, by the time I was done with Alisha and Maurice, I’d have everything that I needed and that I could feel more confident about my business.
-DANIELLE YORK, ceo & Founder of York Orthopedic Recovery
Is this the right fit for your small business?
Are you a one-person business looking to scale,
but you’re wearing so many hats that you’ve become paralyzed with what to prioritize? Perhaps you believe that you’ve taken your business as far as you can and
you want to find a mentor or advisor to help take you to the next level.
You want to know the keys to a successful business,
but nothing you search for seems to meet your specific needs. Maybe you’re beginning to question or doubt your readiness, and
you want to feel more confident as a business owner.
You want to make more money from your small business,
but you don’t want to keep working as hard as you’ve been to get it.
If any of these (likely multiple) ring true for you, you’re in the right place!
But here’s the thing:
GROWING & SCALING are two VERY different things.
Growing is when new resources (like your time, staff, or contractors) are added, and new revenue is added as a result. Whereas scaling is when revenue increases WITHOUT a significant increase in resources.
Understanding that distinction is VITAL if you want to do more business without sacrificing even more of your time and energy.
We know it works, because we’ve done the work.
We’ve grown our first business from $7,000 in its first year to the Inc. 5000 in year 10 (with six employees). We’ve consulted in 30+ industries, implementing it in pre-revenue LLCs, single-person businesses, and multi-million dollar corporations.
Whatever your industry. No matter your state of business. Regardless of how much you’ve sold. It works.
What’s the secret?!
SIMPLE & REPEATABLE PROCESSES.
The 7 Steps to Running a SUCCESSFUL Small Business
This offer includes everything you need to strategically and seamlessly grow your business. Key Elements of the Course:
1. Current State of Business
Before we deep dive into your business, we get a snapshot of its health right from the start. This helps inform where we focus and what we prioritize right from the beginning. You submit this to us before we even get started!
2. SWOT Analysis
Our signature approach to the most popular business audit tool. We make this comprehensible while simultaneously approachable & digestible. You’ll be addicted to doing this in your business yearly, as it easily identifies where the weaknesses are and how to address them.
3. Client Archetypes
We develop frameworks to determine within seconds of any conversation whether a potential lead is a good client. Because we have primary behaviors, characteristics, desires, and concerns identified through archetypes.
4. Strategic Service Suite
A suite of offerings that allows you to trade less time for dollars and provides a greater opportunity to serve. We develop a service offering for each phase that someone might be in, so you’re not leaving any money on the table, while also having various options to plug someone into based on their need and budget.
5. Profitability Calculator
You get access to the same tool we have built our own multi-million dollar business on. This calculator reveals profit, not just revenue, so we can make hard decisions about which offers are actually making us the most money (hint: it’s rarely the ones that cost the most).
6. Yearly Mapping
Time & energy management are crucial elements of scalability. That is why we map out the ebbs & flows of your offers, your personal calendar, and the operations of the business. No more burnout or deadlines creeping up on you!
7. SOP Creation
In order to easily scale, you need simple, repeatable processes. The more standardized you can make your work, the more easily it can be duplicated, automated, and outsourced. Which is why we end our work together with developing Standard Operating Procedures, future proofing you for more advance work in your business.
How we’ll help you GROW YOUR BUSINESS
We’ve helped 50+ small business owners and solo entrepreneurs already. Are you next?
You’ll quickly find clarity in your business
We’re not talking little shifts in thinking, we’re talking massive ah-hah moments and breakthroughs. Simplicity that you never saw before and won’t be able to unsee again. In our program, we eliminate confusion & overwhelm for good. We produce powerful and masterful businesses out of the program.
You’ll be a more confident business owner
Your audience will notice a difference, they will feel, and may even comment on this shift in your business. You’ll go from working really hard to get a few clients to easily securing deal after deal because you are so aligned with your offers and attracting ideal customers into them.
You’ll make more money from what you’re already doing
You’re going to see an increase in your conversions and ability to close deals with new or returning customers. You’ll know exactly what they need, what service to offer them, and confidence that the entire backend is set up to support it. You’ll replace arduous selling with simple conversation that closes a deal at the end.
You’ll learn to SIMPLY scale your business
You will experience the peace of a truly sustainable and scalable business, completely independent of how much you market. People will wonder how you’re doing it because you make it look so easy.
You’ll eliminate clutter
You will remove all aspects from your business or service suite that are no longer serving you, and the redundant processes that don’t need to happen again and again, and the overwhelming amount of thoughts/ideas buzzing around in your head. You will have a simple, repeatable, scalable business.
Don’t just take our word for it:
Operational excellence can and SHOULD be a part of your business, one that celebrates predictable, trackable, and exponential growth EVERY SINGLE MONTH, without you getting stuck IN everything.
We know this because we did this exact work with Monica.
Monica, a multi-business owner, was “intimidated to do this work, because it’s really hard for me” and after clarifying what that meant for her, we revealed “the numbers are scary. I’m not motivated by money, so I never paid attention to it.” – but here’s the thing, she doesn’t need to be good at the numbers, because we are! Like she said “you guys made that super easy, super digestible, something I can execute”
MEET YOUR
Small Business Mentors
Alisha and Maurice launched Pennington Perspective after learning how to successfully scale and run their own service based small business.
Alisha is a visionary with a knack for solving problems and empowering others, Alisha is leveraging her decade of CEO experience to support others with starting and scaling their businesses.
Maurice is an integrator with a tech background and a meticulous nature, he takes grand visions and identifies the small details to help entrepreneurs efficiently execute.
As a small business owner who has already SUCCESSFULLY started the business and been ACTIVELY SELLING, shouldn’t you have time to FOCUS ON WHAT YOU WANT NEXT FOR YOURSELF?
You have big dreams.
You are a master of
your craft.
Your clients
love you.
We know you don’t want to be fully removed from all day-to-day operations, but you would like some time to focus on what comes next or executing on the vision you have for this business. You’d love to grow your income, make more money from your small business, and start learning how to run a successful small business.
You want to feel more confident as a business owner.
But when it comes to figuring out what next steps to take in their business…. You become paralyzed with how to prioritize and overwhelmed with options.
Businesses capable of scaling are not chosen by industry.
The reason why we know this to be true is because we’ve already successfully applied this work in over 30 industries:
Beauty Aesthetics
BNB Management
Bookkeeping
Brand Designer
Clothing Boutique
Comic Designer
Consulting
Creative Direction
Culinary
Digital Marketing
E-Commerce
Energetic Practice
Female Hormones Coach
Financial Planning
Florals
Hair Care
Higher Education
Influencers
IT Security
Life Coaching
Non-Profits
Online Coaching
Personal Development
Personal Training
Pet Care
Photography
Private Practice
Product Development
Staffing
Yoga
YouTuber/Personal Brand
Scaling is possible for your business. It has nothing to do with industry and everything to do with your business model.
Don’t see your industry? Let’s change that by getting yours on this list.
But how do you know if NOW is the best time to do this?
There is no “predetermined” time in a business when it is best served for optimization. This is because infrastructure can be built at any point, but is best served at the earliest opportunity possible.
Here are business owners at 3 completely different stages of business who all benefited from the curriculum:
a life coach and also full time 9-5er
She came to us wanting the entire infrastructure of her business pre-determined before she ever dove into the details. She was anxious to avoid pitfalls, doing everything right from the beginning. She didn’t have a single sale prior
to engaging in the curriculum, but came out with some of the greatest insight of all our clients and has since laid a solid foundation to balance her single person business alongside her regular job.
A bookkeeper a little over 1 year into business
She was a little over 1 year into business, starting to really get overwhelmed with all the referrals she was getting, knowing she needed to build an agency model with more help underneath her. She needed infrastructure to take her business to the next level, while finding a mentor to guide the way, and feel more confident as a business owner. She wanted to know the keys to a successful business.
A private practice owner, 3 years into business
and also preparing for the arrival of her 3rd baby. She jokes that she’s growing a business and family at the same time. She was a single person business, but wanted to scale. She desperately needed operations that allowed the business to run on its own, removing herself from day-to-day operations, developing a passive revenue stream, and peace of mind to step away for maternity leave. After starting the year thinking this wasn’t possible at all, by the time she went on leave in August, she was experiencing the greatest peace of mind she’d ever had in her business.
Your business is waiting for you.
It is only as strong as what you put into it.
And there is never a moment too soon or too late to benefit from operational excellence on the backend.
Perhaps you’re questioning “Can I scale my small business?”… Let us say this:
“I don’t know how to do this”
should not be the reason you hold yourself back from having a wildly successful business.
Having a degree, completely halting operations, or scrapping all the work you’ve done is not necessary in order to make more money from your small business. These clients of ours overcame their own limiting beliefs in pursuit of greater opportunity for themselves.
Joey, financial mindset coach
“I struggle with consistency. I am an introvert, so I burn out a lot.” He started this business completely from self taught information, repairing his own credit, paying off his own debt. And he was ready to help others, being most excited to learn “organization” so he could “level up in his business.”
Claire, pet sitting business owner
Wanted to “continue to surround myself with people smarter than me” and get “push[ed] outside my comfort zone.” She was about to head out on a 6 month sabbatical, leaving the full operations of her business to employees. She was struggling with “constantly putting out fires” and preferred instead to work in a “productive manner” including “scaling appropriately” and “finding the time to work on my business.”
Justine, florist
Was anxious to “translate her dreams into reality” when she joined us. And she admitted “I am an artist by trade, so the business side of things are not my strong suit” but yet, went on to say “the only way I was going to start this business was having the reassurance that I was being mentored on building it correctly.” All in all, she was having a “hard time balancing it all” and really needed guidance on how to do this the best way possible.
