Set down the overwhelm and slide into
Your step-by-step instructions to legally establish your business.
Starting a business on
your own is hard.
You’re wearing a ton of hats trying to do paperwork, contracts, marketing, sales, finances, and systems… all after you get home from your 9-5. It feels like too much and you don’t want to make a mistake. You’ve started and stopped a bunch of times.
So now you’re constantly contemplating whether you have what it takes to start a business and maybe now isn’t the right time because you’re…
✕ Torn on your business type
✕ Baffled by business bank accounts
✕ Clueless when it comes to contracts
✕ afraid of accounting
Stop the track, let us state FACTS
WHAT YOU NEED IS…
→ a WHY behind your business to propel you through the turbulence when it comes
→ a ROADMAP to getting started so you know where you’re headed at all times
→ a COMMUNITY to support you with questions and prove you aren’t alone
We’ve designed the blueprint to establishing your business and it starts with a strong foundation.
This course will guide you from shaky to solid ground, so you can proceed with the confidence of a Fortune 500 CEO.
Still not sure?
Let us know if any of these ring true:
→ You’ve had a business idea, but keep putting it off.
→ You’ve tried to start before, but felt terrified of all the tasks that come with being a business owner.
→ Your business google search history is expansive, but you still need direction.
If that left you feeling like “it me”, that’s because we see you! We’ve got the guide for starting the business you WANT to own. Are you going to take this opportunity and establish it?
How do I know if this course will be good for MY business?!
We get it, someone probably said you need an expensive lawyer to set up your business. Lucky for you, we know the questions they’ll ask and, unlike guac, it doesn’t cost extra.
Simple Business Setup is a STEP-BY-STEP PLAYBOOK walking you through the process of starting a business! Having helped establish dozens of businesses, we don’t just provide a high level overview of what to do. We actually provide support and resources to help you do it!
Have we met yet?
WE’RE MAURICE & ALISHA, THE HUSBAND + WIFE
DUO BEHIND PENNINGTON PERSPECTIVE.
We never set out to be entrepreneurs or coaches/mentors. Stepping into those roles revealed to us the power of self-employment and the value having a business can add to one’s life. We don’t just binge Undercover Billionaire, watch every Gary V video, or read the top business books; we run 3 businesses in our household, are planning a fourth, and have helped several others do the same. Instead of saving this information for our one-to-one sessions, we thought we’d combine all of the experience, details, and questions we often encounter about establishing a business and put them in one course just for you!
You have two business owners in your corner who have been there, done that…
Would that be worth $97 to you?
you’re right, sign me up →
Don’t just take our word for it:
By the end of this course,
you WILL have….
Chosen an entity type and formed a business
Identified contracts + accounting to put in place
Successfully opened a business bank account
Set up your business to scale and grow
introducing:
What’s inside?
MODULE 1: WHY BEFORE HOW
$299
You’ve been stuck at surface level or vanity metrics, so we’re going to dive deep to ensure your idea is rooted in purpose. The fact is, things will get hard when starting a business or you may get distracted along the way.
Your larger purpose will bring you back to WHY you are doing this.
→ Familiarize yourself with Simon Sinek’s Golden Circle to understand the importance of WHY
→ Establish your deeper purpose behind the business to keep your intentions anchored and focused
→ Conduct a mindful transition to let go of the things holding you back and begin the work refreshed
Includes video from live Q&A with Alisha + Maurice!
What’s inside?
MODULE 2: DETERMINE YOUR BUSINESS STRUCTURE
$799
We are going to help you recognize your assets, the potential liability associated with starting a business, and how to protect yourself.
No cookie cutter approach here; we teach you the questions to ask and components to analyze in order to appropriately identify the best entity type for you (p.s. This is what lawyers/accountants charge HUNDREDS of dollars for).
Ready to be a proper business owner, confident in your entity type?
→ Distinguish between DBA & LLC, which entity type is best for you AND how to set them up
→ What to consider in naming your business, how to research it safely, what to consider in a trademark,
and how to secure the name at the state & federal level
→ When to save or spend on an attorney, accountant, and other professionals, including registered agent
Includes video from live Q&A with Lawyer Taylor Tieman!
What’s inside?
MODULE 3: LEGALITIES
$999
We’re helping you move towards a bulletproof entrance into the business world and showing you there’s no need to be intimidated by what you don’t know.
We give you RELEVANT information to make assured decisions.
→ The purpose of contracts in your business, which ones you need (industry by industry),
where to source them, and how to implement them in your business
→ Various types of insurance to consider, when to know if you need it or not,
and how to find (affordable) options
→ Filling out a tax form as a business owner, when to send it, and how to insert it in your client workflow
Includes video from live Q&A with Lawyer Taylor Tieman!
What’s inside?
MODULE 4: ACCOUNTING
$599
If you think you don’t need accounting or business bank accounts until you start making money, that’s too late. This is why we’re setting you up for success– so you can have books so fresh, even your accountant will be impressed.
Not only do we tell you EXACTLY what the IRS is looking for with your business’ finances…
but we also provide best practices for all things related to money in your business.
→ What it means to “pierce the corporate veil,” how to keep yourself from being
deemed a hobby, and what taking yourself seriously in this business endeavor looks like
→ Opening a business bank account (what to look for, where to find one that fits your needs,
and what you’ll need to open it); including what gets deposited in there and how to manage cash
→ Accounting softwares you need, how to find the one that is best for you, and links to get them set up
Includes video from live Q&A with Accountant Barbra Schreihans!
Over $3,995 in VALUE for $97!
This course is NOT for the aspiring business owner who…
✕ Wants shortcuts and TikTok hacks to starting a business
✕ Wants to do business off the books and on the low
✕ Wants everything done for them and isn’t willing to put in the work
This course is for the aspiring business owner
WHO WANTS TO BE INFORMED AND EMPOWERED while taking advantage of the many benefits of business ownership.
Do I get anything else?
We’re glad you asked!
YOUR BONUSES:
→ Risk Assessment Checklist $97 — to ensure your assets are covered
→ Sample Business Agreement $300 — with every single clause explained
→ recorded conversations with a lawyer and a tax strategist!
you can do this
All you need is to commit ONE hour per week to complete this course lesson by lesson, which includes the homework!
Videos aren’t more than 15 minutes, so you can watch and get to acting on what you learn within the hour!
→ Step by step guide inside of every single module
→ Additional videos, resources, and tools
→ Ongoing support for any outstanding questions
→ A Community of aspiring entrepreneurs to build alongside
By course end, you’ll have a business established on a
foundation that is BUILT TO LAST.
Ready to FINALLY get started on your business idea?
This Course is INCLUDED with the P10 Mentorship Membership, more details below
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This Course is INCLUDED with the P10 Mentorship Membership, more details below |
FAQ
Is Simple Business Setup for me?
Simple Business Setup is perfect for new and aspiring business owners who do not intend to start a corporation. If you are unsure about entity types, business bank accounts, accounting, contracts, and/or lawyers then Simple Business Setup was designed with you in mind.
FAQ
Does it include coaching sessions?
Simple Business Setup is now INCLUDED with the Mentorship Membership so you can gain access to even deeper support. There are two membership tiers available: Standard Access and Premium Access. For more details, visit the Mentorship Membership.
FAQ
Can I sign up later?
We don’t recommend it. It is likely you have already put the business idea you have off numerous times and we do not want it to happen again. The benefits of starting a business are numerous, and we want to see you take full advantage of them!
FAQ
Is there a refund policy?
One you are in Simple Business Setup, we are committed to supporting you through your business formation. Because of this, we do not offer refunds. We want you to take this program and this decision seriously. If it is not for you, we ask that you do not purchase access. We’ve priced it as low as we can to make purchasing a no brainer!
FAQ
Do we get lifetime access?
Yes, you certainly do!
