Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

I am an independent business consultant who helps entrepreneurs start, scale, and shift their businesses. Alongside my husband, we offer mentorship to those in the idea and startup phases to create a strong foundation to build their business and those in the growth phase to create simple, repeatable processes for scale.

We stumbled on being entrepreneurs, but now we realize what being an entrepreneur can do for you in this country. There is so much power in this; if we can empower others, then that is the core of what we are trying to accomplish.

Our client had nearly tripled her revenue year over year. She shattered her goal for number of members coming through her clinic. She was bringing on clinicians at a rate to keep up with demand.... and yet, something was amiss. She had the growth, but did she have the scalability?

Our primary focus at Pennington Perspective, within business development, are business models that meet the needs of customers that have built-in sustainability and scalability.