Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

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Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

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How to Scale a Business

The only way to TRULY scale a business is to have simple & repeatable processes. This is achieved through automation & efficiency, but that can only be done once we fully understand where we're at and where we're going.

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Do I Need a Business Coach

The world of entrepreneurship is full of risks, challenges, and unknowns. And having the right tools to navigate those waters can make all the difference in your success. That's where coaching comes into play.

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First Steps in Starting a Business

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business.

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How To Know if Your Business Idea Is Viable

We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

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Should You Start a Business?

In this episode of The Business ATvantage Podcast, Alisha discusses the various business entity types and which might be best for you as you venture out into starting your own business. What are the risks of continuing to operate as a self-employed person versus a business owner? With this information, you can decide on an appropriate next steps.

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The Benefits of Being a Business Owner

In the second episode of The Business ATvantage Podcast, we explore the benefits of being a business owner. Business ownership is an opportunity to develop your career beyond traditional norms and standards. Owning your own business can provide extreme flexibility in your schedule and unlimited earning potential.

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What You Need to Know About Being Self-Employed

We’re sharing what you need to know about self-employment and working as an independent contractor in this field. Though we address the liabilities, legalities, and benefits of self-employed work as a health care professional, it can apply to any independent contractor work.

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What to do Before Starting a Business?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

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2022 End Of Year Business Recap

Like many, we use the end of the year to reflect on what went well, what did not, and how we can improve. We believe it is important to not just focus on the things that did not go as well as we hoped, but to stand in gratitude for what went according to or better than planned.

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Alisha Featured In LA Weekly

The Mompreneur Who Cracked The Code To Financial Freedom Wants To Share Her Knowledge With Other Women | Alisha Pennington and The Life Changing Business Model

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Empowering the Entrepreneur in You

I am an independent business consultant who helps entrepreneurs start, scale, and shift their businesses. Alongside my husband, we offer mentorship to those in the idea and startup phases to create a strong foundation to build their business and those in the growth phase to create simple, repeatable processes for scale.

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Start, Scale, & Shift Your Business

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Maurice Pennington, Co-Owner of Pennington Perspective, located in Buckeye, AZ, USA.

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Alisha + Maurice Featured on The Elevate Effect Podcast

One of these tools we rely heavily upon is ClickUp. Last year, we worked with SystemsUp to build out our platform so we could rely more heavily on a single software to support our day to day operations. Alisha and I recently sat down with their Owner, Courtney, to discuss our experience. Give it a listen if you want to know more about how we leverage it.

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SWOT Analysis: The Most Overlooked Business Tool, And How To Use It

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of starting and scaling multiple businesses, I can unequivocally state that SWOT analysis is one of the most efficient tools for quickly auditing a business at any stage and determining necessary next steps.

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Married + In Business: Financial Alignment

As a husband and wife duo, we are required to be aligned in more things than just our business model and role delineation for household or parenting tasks. We truly are partners in business and life, so there is one area that we must be willing to work together on: finances. There are multiple ways for partners and spouses to split the responsibility on income & expenses, we want to share our way to be an example of how two people who are married and in business together make this work!

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