We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

How it started:

After his first year in business, serving an average of 20-30 performers at any given time, Adam found himself stuck. He’d been juggling his business and a full time job, but he wasn’t yet at a place where he could step away from the 9-to-5.

How it started:

Danielle came to us several years into business and needing help in understanding "what came next" for her business. She had a steady stream of clients, a passive income offer, and she had thoughts of what she wanted next. Yet, she had no idea where to begin and no clue what she needed to do to start working towards her vision.