We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

Our major takeaways from our 2021 in business are:

We need to remain focused on the work we are doing. Despite not hitting the numbers we set for ourselves, feeling like a launch was a failure, and at times thinking that "nothing is happening", we see how large of an impact we've made in such a short time.