Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

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Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

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What to do Before Starting a Business?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

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