For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of starting and scaling multiple businesses, I can unequivocally state that SWOT analysis is one of the most efficient tools for quickly auditing a business at any stage and determining necessary next steps.

How it started:

Danielle came to us several years into business and needing help in understanding "what came next" for her business. She had a steady stream of clients, a passive income offer, and she had thoughts of what she wanted next. Yet, she had no idea where to begin and no clue what she needed to do to start working towards her vision.