Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

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Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

Business Pennington Perspective Business Pennington Perspective

How To Know if Your Business Idea Is Viable

We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

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Business Pennington Perspective Business Pennington Perspective

More Business Isn't Always Good For Business

Our client had nearly tripled her revenue year over year. She shattered her goal for number of members coming through her clinic. She was bringing on clinicians at a rate to keep up with demand.... and yet, something was amiss. She had the growth, but did she have the scalability?

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