We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

Our primary focus at Pennington Perspective, within business development, are business models that meet the needs of customers that have built-in sustainability and scalability.