Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

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Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

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Why Listening to Feedback is Pivotal

In the dynamic landscape of business, adaptability is key, and strategic pivots can be the catalyst for sustained success. From our own experience, we recognize the significance of responding to feedback, whether it's explicit comments, a lack of sign-ups, or our own intuition guiding us.

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Unveiling the Must-Have Deals: My Favorite Finds for Amazon Prime Day 2023

Amazon Prime Day, the highly anticipated annual shopping event, is just around the corner! As avid online shoppers, we have scoured the digital aisles of Amazon to bring you a curated list of our favorite finds for this year's Prime Day. From tech gadgets to baby essentials and fashion staples, we've handpicked an assortment of fantastic deals that are sure to excite and inspire you.

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Boardroom to BBQ: Summer Fashion Finds For The On-The-Go Boss

In today's fast-paced world, versatility is key. We often find ourselves transitioning seamlessly from professional settings to casual gatherings, requiring fashion choices that can effortlessly adapt to different environments. If you're an on-the-go business owner looking to revamp your wardrobe with versatile pieces that can be dressed up for the boardroom and dressed down for a summer BBQ, we curated a list specifically for you!

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How to Scale a Business

The only way to TRULY scale a business is to have simple & repeatable processes. This is achieved through automation & efficiency, but that can only be done once we fully understand where we're at and where we're going.

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Father’s Day Gift Guide for The Business Owner Dad

As a dad and business owner you understand the dedication, sacrifice, and tireless efforts that go into running a successful enterprise. This Father's Day, it's time to show your appreciation for the extraordinary dads who not only excel in their professional endeavors but also prioritize their roles as loving fathers. We've curated a collection of thoughtful and practical gift ideas that will not only complement their entrepreneurial spirit but also celebrate their invaluable contributions to family life.

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Do I Need a Business Coach

The world of entrepreneurship is full of risks, challenges, and unknowns. And having the right tools to navigate those waters can make all the difference in your success. That's where coaching comes into play.

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First Steps in Starting a Business

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business.

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How To Know if Your Business Idea Is Viable

We’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

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Lifestyle Pennington Perspective Lifestyle Pennington Perspective

We’re (Finally) Building Our House

If you’ve been following me over on Instagram, you know that we sold our home back in November of 2020. We’ve since built a house that we intended to live in, but ended up becoming an investment property due to it taking 26 months to finish, costing much more than originally planned, and providing substantial margin. But, you’d also know that home has officially SOLD!! Which means, we can FINALLY move on and I can tell you all about the house that will become our new home. It’s been a long time coming. Tatum was just 5 months old when we sold our home. She is about to be 3 and will have a 6 month old little sister by the time we get in!

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Mother’s Day Gift Guide for The Business Owner Mama

As a mother and a business owner, you are one of the busiest people out there. Between running your business and caring for your family, finding the time to shop for the perfect gift can be challenging. That's why we've put together this gift guide specifically for business-owning moms like you. Whether you're looking for a gift for yourself, your own mother, or a fellow mompreneur, we've got you covered with a range of thoughtful and practical gift ideas that will make her feel appreciated and valued.

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Should You Start a Business?

In this episode of The Business ATvantage Podcast, Alisha discusses the various business entity types and which might be best for you as you venture out into starting your own business. What are the risks of continuing to operate as a self-employed person versus a business owner? With this information, you can decide on an appropriate next steps.

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The Benefits of Being a Business Owner

In the second episode of The Business ATvantage Podcast, we explore the benefits of being a business owner. Business ownership is an opportunity to develop your career beyond traditional norms and standards. Owning your own business can provide extreme flexibility in your schedule and unlimited earning potential.

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How to Start a Business

You've got an idea for a business, but where do you start? What are the first steps to take? This guide will walk through everything, from naming your business to setting up an LLC or corporation. We'll also cover other critical legal considerations such as contracts, insurance, accounting, and more. The goal will be to set up the framework of your business so you can jump into doing what you're passionate about while serving others.

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What You Need to Know About Being Self-Employed

We’re sharing what you need to know about self-employment and working as an independent contractor in this field. Though we address the liabilities, legalities, and benefits of self-employed work as a health care professional, it can apply to any independent contractor work.

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What to do Before Starting a Business?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

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2022 End Of Year Business Recap

Like many, we use the end of the year to reflect on what went well, what did not, and how we can improve. We believe it is important to not just focus on the things that did not go as well as we hoped, but to stand in gratitude for what went according to or better than planned.

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