Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

 BLOG

Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

Business Pennington Perspective Business Pennington Perspective

How to Scale a Business

The only way to TRULY scale a business is to have simple & repeatable processes. This is achieved through automation & efficiency, but that can only be done once we fully understand where we're at and where we're going.

Read More
Business Pennington Perspective Business Pennington Perspective

The Benefits of Being a Business Owner

In the second episode of The Business ATvantage Podcast, we explore the benefits of being a business owner. Business ownership is an opportunity to develop your career beyond traditional norms and standards. Owning your own business can provide extreme flexibility in your schedule and unlimited earning potential.

Read More
Business Pennington Perspective Business Pennington Perspective

What You Need to Know About Being Self-Employed

We’re sharing what you need to know about self-employment and working as an independent contractor in this field. Though we address the liabilities, legalities, and benefits of self-employed work as a health care professional, it can apply to any independent contractor work.

Read More
Business Pennington Perspective Business Pennington Perspective

What to do Before Starting a Business?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

Read More
Business Pennington Perspective Business Pennington Perspective

2022 End Of Year Business Recap

Like many, we use the end of the year to reflect on what went well, what did not, and how we can improve. We believe it is important to not just focus on the things that did not go as well as we hoped, but to stand in gratitude for what went according to or better than planned.

Read More
Business Pennington Perspective Business Pennington Perspective

Alisha + Maurice Featured on The Elevate Effect Podcast

One of these tools we rely heavily upon is ClickUp. Last year, we worked with SystemsUp to build out our platform so we could rely more heavily on a single software to support our day to day operations. Alisha and I recently sat down with their Owner, Courtney, to discuss our experience. Give it a listen if you want to know more about how we leverage it.

Read More
Business, Forbes Pennington Perspective Business, Forbes Pennington Perspective

SWOT Analysis: The Most Overlooked Business Tool, And How To Use It

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of starting and scaling multiple businesses, I can unequivocally state that SWOT analysis is one of the most efficient tools for quickly auditing a business at any stage and determining necessary next steps.

Read More
Lifestyle, Business Pennington Perspective Lifestyle, Business Pennington Perspective

Married + In Business: Financial Alignment

As a husband and wife duo, we are required to be aligned in more things than just our business model and role delineation for household or parenting tasks. We truly are partners in business and life, so there is one area that we must be willing to work together on: finances. There are multiple ways for partners and spouses to split the responsibility on income & expenses, we want to share our way to be an example of how two people who are married and in business together make this work!

Read More
Case Study, Business Pennington Perspective Case Study, Business Pennington Perspective

Sell More With Client Archetypes

How it started:

After his first year in business, serving an average of 20-30 performers at any given time, Adam found himself stuck. He’d been juggling his business and a full time job, but he wasn’t yet at a place where he could step away from the 9-to-5.

Read More
Case Study, Business Pennington Perspective Case Study, Business Pennington Perspective

How to Use a SWOT Analysis

How it started:

Danielle came to us several years into business and needing help in understanding "what came next" for her business. She had a steady stream of clients, a passive income offer, and she had thoughts of what she wanted next. Yet, she had no idea where to begin and no clue what she needed to do to start working towards her vision.

Read More