One of the most common questions we get asked in business is "how do I pay myself?" And we have a unique approach to this, one that optimizes the tax code, and ensures that the maximum amount of our life's expenses are paid by the business (with zero taxes paid!) before we start taking a paycheck. This is a strategy any business owner can utilize and in this article, we will share our top tips on how to make it work for you!

Our client had nearly tripled her revenue year over year. She shattered her goal for number of members coming through her clinic. She was bringing on clinicians at a rate to keep up with demand.... and yet, something was amiss. She had the growth, but did she have the scalability?

Each New Year brings fresh ideas, renewed energy, and often times, the desire to take action on those long desired dreams. For some, that includes starting or scaling a business, which will likely require some outside help. Just like with anything else in life, identifying and aligning ourselves with an expert in any given field, will allow us to expedite our success while helping to avoid pitfalls along the way. A business development mentor is no different!

What is it like working with your spouse? We get this question ALL THE TIME. The truth is, it's complicated.

We wanted to share how we make it work and what we've done to find our flow working together; including our top tips for maintaining your sanity while working alongide your significant other.

Our primary focus at Pennington Perspective, within business development, are business models that meet the needs of customers that have built-in sustainability and scalability.

We don't believe in spending a bunch of money (or really even focusing) on the branding side of your business until you have paying customers, service offers, and income being generated. We don't just preach it, we practice it! So that is exactly what we did.

How It Started:

Artisha came to us tired of starting over from scratch with each high-level client; she needed a more streamlined approach to working 1:1 with clients.

How it started:

After his first year in business, serving an average of 20-30 performers at any given time, Adam found himself stuck. He’d been juggling his business and a full time job, but he wasn’t yet at a place where he could step away from the 9-to-5.

How it started:

Danielle came to us several years into business and needing help in understanding "what came next" for her business. She had a steady stream of clients, a passive income offer, and she had thoughts of what she wanted next. Yet, she had no idea where to begin and no clue what she needed to do to start working towards her vision.

Our major takeaways from our 2021 in business are:

We need to remain focused on the work we are doing. Despite not hitting the numbers we set for ourselves, feeling like a launch was a failure, and at times thinking that "nothing is happening", we see how large of an impact we've made in such a short time.