Business consultant and founder Maurice Pennington Brown snakeskin leather shoes and slacks
Pennington Perspective Founders Alisha and Maurice Pennington wear black and white blazers by chic white lamp.
Pennington Perspective Founder, Alisha Pennington wears olive turtleneck and gold jewelry with hands crossed on chest.

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Business has allowed so much for our lives.
This is where we share our perspective on everything in between.

Business Pennington Perspective Business Pennington Perspective

What You Need to Know About Being Self-Employed

We’re sharing what you need to know about self-employment and working as an independent contractor in this field. Though we address the liabilities, legalities, and benefits of self-employed work as a health care professional, it can apply to any independent contractor work.

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What to do Before Starting a Business?

Before you actually start a business, you've gotta make sure the idea you have will actually work. Starting a business is exciting and rewarding but can also be intimidating. There is no magic pill to ensure success, but ensuring that your idea is viable and will attract customers is certainly key. That's why it's essential to do market research before planning how your business will operate. That all starts with business viability.

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2022 End Of Year Business Recap

Like many, we use the end of the year to reflect on what went well, what did not, and how we can improve. We believe it is important to not just focus on the things that did not go as well as we hoped, but to stand in gratitude for what went according to or better than planned.

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Alisha Featured In LA Weekly

The Mompreneur Who Cracked The Code To Financial Freedom Wants To Share Her Knowledge With Other Women | Alisha Pennington and The Life Changing Business Model

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Hidden Gems: Meet Alisha M. Pennington of Pennington Perspective

Alisha completed her undergraduate education in athletic training at Florida State University. She attended California State University, Fullerton for her master’s in Kinesiology and started her own contract athletic training company, ATvantage shortly after in 2012. She grew that business to $1mill+ within four years and has now hit multi-million in revenue.

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Alisha + Maurice Featured on Life Changing Money Podcast

In today’s episode, we are thrilled to have the first couple on the Life Changing Money podcast. The Penningtons join us in this episode. Husband + Wife Duo and the two minds behind Pennington Perspective. Pennington's Perspective provides support and strategy to service-based entrepreneurs, so they can start, scale, and shift their small businesses.

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Empowering the Entrepreneur in You

I am an independent business consultant who helps entrepreneurs start, scale, and shift their businesses. Alongside my husband, we offer mentorship to those in the idea and startup phases to create a strong foundation to build their business and those in the growth phase to create simple, repeatable processes for scale.

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Start, Scale, & Shift Your Business

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Maurice Pennington, Co-Owner of Pennington Perspective, located in Buckeye, AZ, USA.

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Alisha + Maurice Featured on The Elevate Effect Podcast

One of these tools we rely heavily upon is ClickUp. Last year, we worked with SystemsUp to build out our platform so we could rely more heavily on a single software to support our day to day operations. Alisha and I recently sat down with their Owner, Courtney, to discuss our experience. Give it a listen if you want to know more about how we leverage it.

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Lifestyle Pennington Perspective Lifestyle Pennington Perspective

How I Structure My Schedule for Max Productivity

Alisha here and I'm pulling back the curtain on the logistics of how we run several businesses, have a toddler at home, and still manage to spend time together as a married couple. These are strategies that have been built over time, with much testing and application, though continue to be modified as life changes. These are equal part productivity/life hacks and also suggestions on how to manage it all while staying sane.

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SWOT Analysis: The Most Overlooked Business Tool, And How To Use It

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of starting and scaling multiple businesses, I can unequivocally state that SWOT analysis is one of the most efficient tools for quickly auditing a business at any stage and determining necessary next steps.

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Lifestyle, Business Pennington Perspective Lifestyle, Business Pennington Perspective

Married + In Business: Financial Alignment

As a husband and wife duo, we are required to be aligned in more things than just our business model and role delineation for household or parenting tasks. We truly are partners in business and life, so there is one area that we must be willing to work together on: finances. There are multiple ways for partners and spouses to split the responsibility on income & expenses, we want to share our way to be an example of how two people who are married and in business together make this work!

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How To Use Business To Write Off Your Life

One of the most common questions we get asked in business is "how do I pay myself?" And we have a unique approach to this, one that optimizes the tax code, and ensures that the maximum amount of our life's expenses are paid by the business (with zero taxes paid!) before we start taking a paycheck. This is a strategy any business owner can utilize and in this article, we will share our top tips on how to make it work for you!

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Lifestyle, Real Estate Pennington Perspective Lifestyle, Real Estate Pennington Perspective

3 Homes In 3 Years

Home ownership is a dream for many, and we were no exception. In fact, Alisha had the expectation that she would be a homeowner at the age of 25. Even though this was a completely arbitrary date, it was something she had dreamt of for most of her life and was unwilling to relent on the deadline, even when life hadn’t lined up with it.

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